About
The ATTN Economy is an independent media company on a mission to make the dynamics shaping public attention visible, understandable and actionable for every person and every organization.
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The ATTN Economy analyzes how attention is engineered across mobile, gaming, advertising, social and news. Through data-driven analysis, insights and industry conversations, we decode why certain ideas and behaviors break through and how they shape markets, influence perception and drive power. We help leaders and organizations understand where attention, and value, is moving next.
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To make the dynamics shaping public attention visible, understandable and actionable for every person and every organization.
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Substance Over Noise: We prioritize depth, rigor and evidence-based insight, grounding our work in data and expertise, not surface-level commentary.
People at the Center: We champion human stories, human creativity and human impact—uplifting underrepresented voices, valuing equality and putting people before technology.
Authentic Integrity: We work with honesty and intentionality. We choose representation, speak truthfully and engage only in work aligned with our values.
Sustainable Ways of Working: We believe in balanced, humane and purpose-driven work and building a company that supports life outside of work. We build this not only for our employees, but also for the clients, partners and vendors we collaborate with.
Our Team
We're three practitioners with more than three decades of combined experience across PR, marketing, data analysis, research, brand strategy and design. We've worked across different sides of the same problem—understanding what earns attention and why—and we built The ATTN Economy to bring those perspectives together.
Lexi Sydow
Chief Analyst and Founder
Christine Kim
Chief Communications Officer and Founder
Nikita Gentle
Managing Director and Founder
Real People, Real Takes
All content published by The ATTN Economy is produced, analyzed and written by humans.
We may occasionally use AI tools in our workflow, to process data or accelerate research, however all outputs are reviewed, verified and edited by our team before drafting, analysis and publication. The analysis, writing and design is ours. The perspective is ours. The errors, if any, are ours too.
Why we're transparent about this.
AI is reshaping how content gets made, and we think the industry deserves clarity about what's human-driven and what isn't.
We've seen AI tools misrepresent data, cite outdated statistics as current and occasionally fabricate figures entirely. They're useful for speed, less so for judgment. They can summarize; they can't discern what actually matters or whether a source is trustworthy.
Our value isn't in aggregating information faster than a machine can. It's in knowing which questions to ask, which patterns are meaningful, and what the data actually signals about where attention is moving. That requires experience, editorial judgment, and accountability, things we're not willing to outsource.
So when you read our work, you're getting analysis shaped by practitioners who've spent decades in the industries we cover. AI might help us work efficiently on the administrative front; it doesn't do the work for us.
Contact us
Want to learn more, share feedback, or explore working together? Fill out the form and we will be in touch shortly.
Media Enquiries:
comms@attneconomy.com