Insights
Analysis, dissections and data on the stories shaping attention.
Analysis, dissections and data on the stories shaping attention.
What Is the Attention Economy? by The ATTN Economy
Read on Substack2026 Predictions: The Attention Economy by The ATTN Economy
In the race for mindshare, three key trends will shape commerce, advertising and marketing in 2026
Read on SubstackAttention Experts Round-Up: Social Media by The ATTN Economy
We asked top strategists to name one thing every brand should start doing on social and one thing they need to stop
Read on SubstackThe Gentrification of the Internet by The ATTN Economy
The first wave took the weird out of the web. The second is taking out the people.
Read on SubstackIconic Aussie Race is the “Stuff of Legends” by The ATTN Economy
The Stawell Gift draws international attention with a winning combo of sporting lore and sprint superstars
Read on SubstackThe Social Media Addiction Rulings are Bigger Than Big Tobacco by The ATTN Economy
Why the next wave of regulation will reshape the entire attention economy
Read on SubstackFive Mics, Five Lessons by The ATTN Economy
What happens when the people in front of the camera aren't ready for the questions behind it
Read on SubstackAttention Experts Round-Up: PR & Communications by The ATTN Economy
We asked top communicators how they're maintaining narrative control when trust is at a premium, here's what they said.
Read on SubstackThe Bud Light Effect: What Happens to ChatGPT When Switching Costs are Zero by The ATTN Economy
Low switching costs mean marketing, not models, will decide the GenAI race
Read on SubstackThe Women Commanding Attention: 15 Leaders Shaping Where the World Looks Next by The ATTN Economy
The strategists, builders and decision-makers commanding attention across five industries
Read on SubstackChief Analyst Joins EMARKETER Tech Talk: The New Mobile Reality by The ATTN Economy
Attention, AI and the Race for Consumer Time
Read on SubstackNew Media, New Rules: $15.7 Billion Being Spent on “Free” Social Media by The ATTN Economy
Snapchat launches “Creator Subscriptions” cashing in on fan engagement
Read on SubstackMilano Cortina 2026 Provided the Playbook for Brands Looking to Win at LA28 by The ATTN Economy
What Rule 40’s evolution tells us about where Olympic marketing goes from here
Read on SubstackOut-Of-Home Ads Poised for Growth in 2026 by The ATTN Economy
In the battle for mindshare, companies double down on OOH’s potential
Read on SubstackA Monumental Shift in the Mobile Market: Apps Surpass Games in Consumer Spend by The ATTN Economy
Games taught consumers to pay on mobile. Apps inherited the habit and ran with it
Read on Substack5 Hard Truths about Startups, Attention, and Growth by The ATTN Economy
Lessons learnt from a day spent at FounderFest by Aussie Founders Club
Read on SubstackThe $8 Million Question: What Actually Sticks After the Super Bowl by The ATTN Economy
Breaking down the hits and misses, and what they reveal about the price of cultural relevance
Read on SubstackWhen Your Stakeholders Are Betting Against You by The ATTN Economy
Prediction markets just went mainstream. Corporate communications will never be the same.
Read on SubstackFive Marketing Winning Points from the Australian Open and One Double Fault by The ATTN Economy
How the Happy Slam turned a tennis tournament into an attention engine
Read on Substack3 Key Takeaways from The State of Mobile in 2026 by The ATTN Economy
Why the GenAI Boom, Retail Shake-Up and Gaming’s Playbook All Point to the Same Thing
Read on SubstackTikTok US Sale Goes Through, but Who’s Pulling the Strings? by The ATTN Economy
Nearly 1 in 7 Americans open the app daily. Under new ownership, the influences shaping its algorithm are shifting
Read on SubstackThe ATTN Economy Discusses 2026 Tech Trends to Watch with EMARKETER by The ATTN Economy
The AI Bubble, Regulation and the Need for Green AI
Read on SubstackOne Point, One Million Dollars and the Attention Formula That Worked by The ATTN Economy
Three reasons the Australian Open’s pre-tournament captured the world
Read on SubstackThe New Rules of Narrative Control by The ATTN Economy
Distribution determines what survives, not authority or accuracy
Read on Substack2026 Predictions: The Attention Economy by The ATTN Economy
In the race for mindshare, three key trends will shape commerce, advertising and marketing in 2026
Read on SubstackAustralia’s Social Media Ban by The ATTN Economy
The first, but not the last: age restrictions, algorithms and addictive mechanics
Read on SubstackWhat Is the Attention Economy? by The ATTN Economy
Read on Substack